Cinematic music videos have traditionally required significant resources—locations, crews, and post-production infrastructure. Music Video Marketplace challenges that exclusivity by providing independent artists with access to finished professional visuals through licensing and leasing.
Artists upload tracks and preview videos curated to match genre and mood. Because footage is already produced and graded, musicians can immediately connect their music to cinematic imagery. Exclusive licensing or leased usage offers flexibility across campaigns.
Founder Loraa White designed the platform to reduce disparities between independent and major-label visual capabilities. By aggregating footage from filmmakers worldwide, the marketplace offers environments that would otherwise be inaccessible to many artists.
Upcoming features include a mobile app enabling performers to integrate self-recorded footage into licensed videos, preserving artist presence while maintaining cinematic scale. A Kickstarter campaign will further lower cost barriers.
White’s recognition as Ulster Tatler’s 2025 Businesswoman of the Year and Women in Tech Awards finalist reflects the platform’s role in expanding creative access. Music Video Marketplace positions cinematic storytelling as a resource available to all musicians, not only those with large budgets.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/